Eight Best Eye Makeup Brands for 2018

When it comes to cosmetics for beauty, the most sought-after product is eye makeup. This is very evident from all those YouTube and Instagram videos of which probably thousands are uploaded every day. Ladies all over the world love to play with eye makeup and showcase their talent and some are so good they even earn themselves collaborations with different brands and become celebrities overnight. The advancement in cosmetic technology has also affected makeup in different ways. One cannot ignore the change in formulations, color selections, the attractive package designs and some brands even come up with limited editions and special holiday collections which are a favorite amongst the audience. But with so many companies out there and millions of products, how should you choose the best eye makeup that suits your sense of beauty and is within your budget? Let’s compare some well-known brands and find out.

Ardell: Ask any woman where to find quality and affordable false eye lashes that are equally as good as the expensive ones Ardell is the first name you will hear. The brand specializes in developing various types of beautiful false lashes for every eye type and the prices are bound to make one smile. They also create eyebrow products and have recently launched a makeup line known as Ardell Beauty. There are application instructions available on the website and you can also try on lashes in real time by installing the You Cam app.

LA Girl: LA Girl follows a simple philosophy and that is a beauty for all without compromise on quality. The brand has a colorful line of cosmetics and is widely used by makeup gurus, especially the very famous under eye concealers, which are a staple for makeup addicts. It is the best one available in the market and can surpass the quality of most high end ones. Better known as the HD pro conceal, it comes in numerous shades to fit different needs such as concealing, color correcting and highlighting with a price tag of $5 each.

W7: W7 is yet again one the most affordable makeup brands out there but not very well known amongst the beauty community. They launch new eye shadow palettes every now and then with standard quality and pocket friendly prices. The brand also came up with an all vegan line recently that is a must check out.

Ofra: It isn’t an old name but Ofra has earned a very good reputation for itself due to its highly pigmented eye shadows and collaborations with famous YouTube makeup artists. The website is full of rave reviews and the popularity of the brand only seems to grow as it grows. Launched by Ofra Gaito, a therapist and makeup artist entered an industry in 1979 she promises to use the finest ingredients from natural grounds along with keeping up with the latest in beauty trends.

The Balm: The Balm’s beauty philosophy “beauty in five minutes” has earned it the place it holds today in the industry. Known for its quirky and modern packaging along with colors selections and pigmented products, it has become a favorite among the younger beauty addicts. Some of their product prices are bit higher as compared to others but it’s worth it for the quality.

Makeup Revolution: Coming all the way from the UK and gradually moving to the top, Makeup Revolution is one of those companies that offer the best eye makeup for every season, occasion, and price. Be it the foiled eye shadow palette, eye shadow primer, the ultra HD eye liner or range of mascara, you’re going to find everything under one roof and fall in love with the quality. Makeup revolution also comes up with palettes inspired of from other cosmetic giants to cater to the needs of makeup lovers who are looking for more affordable options.

Maybelline: “Maybe she’s born with it, maybe it’s Maybelline”. This brand needs no introduction as it has ruled millions of hearts worldwide due to its amazing makeup products, especially the master drama line, which is a favorite amongst celebs and makeup artists alike. Maybelline was one of the firsts to revolutionize the beauty industry by offering top notch products keeping in mind the glam quotient every time. Celebs like Halle Berry have supported the brand for years and it still continues to stay on the top of its game.

Absolute New York: Last but not the least is Absolute New York. This brand is not very well known as of yet but has everything imaginable in a makeup bag on their website at budget friendly prices. They also have application tips and tutorials and free US shipping on orders above $25.


You don’t really look elsewhere as all of these brands carry some of the best eye makeup and fit every taste and are suitable for makeup lovers of all ages. You can go with a few of these or mix and match and build a collection for your vanity.